Yaya Dub could not help but react when she spotted her crush, Alden, watching her on tv as she performed her dub smash song. Alden Richards was in a television studio for the noontime tv show Eat Bulaga.
Yaya Dub, as played by Maine Mendoza, was in a remote location in the barangay for the long-running show. She was distracted and went out of her character as a grumpy nanny. The micro expressions on Yaya Dub’s face is familiar to us; haven’t we all responded the same before with out old crushes? Fate had intervened and brought an unlikely pair together. On July 16, 2015, the Aldub Nation was born.
The Aldub Phenomenon
The Aldub phenomenon has swept the Philippines. Last October 24, the Tamang Panahonevent was held in the magnificent Philippine Arena. The hashtag #AlDubEBTamangPanahon drew 41 million tweets and shattered world records. Of course, the Twitter world took notice. The Aldub fans cross all demographics and defy all expectations. Sociologists, pop culture experts, businessmen, and advertising executives scrambled to understand this social media phenomenon. The internet world became curious of our quirky pabebe wave. I must admit, I have started greeting friends (even non-Pinoys) with a pabebe wave.
Alden and Maine are the new Filipino superstars. Success couldn’t happen to a more kind-hearted couple; they are both beautiful inside and out. As the song goes, God has given them to each other. The song “God Gave Me You” by Bryan White appropriately captured the blessings each brought to each other, and to the Aldub Nation. Their traditional courtship had awakened long-forgotten “kilig” feelings.
There is magic with the first blush of romance, when everything was beautiful and energizing. It doesn’t matter that happily-ever-afters do not always happen, but love is a feeling meant to be shared, even if we’re mere witnesses to a blossoming relationship. We cheered with the first handshake, the first date, the first hug. Now, we wait with bated breath for the first kiss. If this reel romance turns into a reality, I will be joining in the celebration. Fantastic, Baby.
The Haters and why I don’t care
Some elitist and intellectual snobs scoffed at the adulation heaped on Alden Richards andMaine Mendoza. What irked me was the condescending attitude of some critics who were chiding the fans for what they call low brow humor. Others have admitted that they have not even seen the show, but they deigned to write scathing criticisms. These are the same people who demand political and social responsibilities in our entertainment shows. They probably didn’t know that 100% of the proceeds from the Tamang Panahon show went to create public libraries all around the Philippines. Well, miserable people could not appreciate the simple joys of romantic love and laugh-out-loud moments.
I am a proud fan. The Kalyeserye episodes had provided me countless hours of enjoyment. Pure entertainment. I stand in awe of the creative genius by the writers and the spontaneous improvisations by the three hosts collectively called JoWaPao (Jose, Wally, and Paolo). The humor is good clean fun, good vibes. The show is innovative in its use of social media, by the way the writers and directors created twists and cliff-hangers to keep the fans riveted. The show was meant to be a distraction from the mind-numbing challenge of my Advanced Statistic class. Aldub provided me a much-needed respite from the stress of my doctoral studies. As I listened to the audio via my cellphone on my drive home, the traffic on Belt Parkway had become much more tolerable. I drove with a smile on my face. Priceless.
At the end of the day, the non-fan should just let us all be. Let us exult in our fandom. Our happiness is not of any of the critics’ concern. Nobody can dictate what gives us pleasure. They would never understand; their loss.
And if the naysayers still try to bother you, maybe you can shove them, unfriend them, unfollow them, delete them. Or you can try this: Give them your best I-don’t-care-what-you-think expression. Stick out your tongue and tell them “Wala kang pake!”
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