Taking Your Product to Market

Give yourself a break and welcome to Sales 101! Countless sources are there to provide ideas about sales and marketing but you are about to read now proven strategies that will help you in building your market and grow your sales rapidly.

Create a Sales Plan

First thing is to define your market in the most accurate way to obtain a deep understanding on who you are selling to. Be more specific and accurate in targeting your sales and efforts in marketing choosing channels that are most receptive to your products and services.

Next, you need to develop your sales plan. This can be a simple written document that will help you think and organize some strategies for your sales. The following must be included:

  • Sales goals. These should not look like selling a million units but be more measurable and specific type by basing it on your products that are broken down into manageable parts.
  • Sales activities. The “how you plan to make a lot of sales” are your tactics. I can be a direct-to-customer via craft shows or through a website. This may include the making of sell sheet for independent retail stores.
  • Target accounts. Dig for accounts you want to sell to and include it in your sales plan. If your possible clients are end-users then get them through eBay, your website or classified ads.
  • Timelines. Define your steps by putting dates to the above elements. Use fluid timelines and when you are not achieving, your sales plan can be figured out and corrected easily.

Finally, you must follow the proven process to let grow your sales over time. With it, carry your product out of the gate and be realistic. Usually, large retailers agree to take new products after seeing a track record of your successful sales.

Build Your Market

Sell your products directly to end-users to build your market. This will assure you the users’ demand for your product. These customers can provide feedback. The point is, where can you reach such end-users?

The most effective channel to find your clients is the web. Find them in sites like eBay. You can also sell your products through local community groups and add the initiative to email your network. To sell on direct-decision maker customers, you must present your sell sheet, product samples, photos and an introductory letter to elaborate what’s in your store for them as well as the features and benefits, products profit margin and your proven sales record.

Expand Your Markets

Once you are starting to gain sales strength with your independent retailers and you’re ready to support markets, it’s time to go higher. Note than when you deal with major accounts, your sales are just the beginning of the deal. To approach a larger retailer, you may try the following:

  • Get the correct buyer. Your hardest challenge is to find the right buyer. You may hire manufacturer’s representative or a distributor if you meet roadblocks.
  • Be prepared. Prepare your sell sheets professionally, products and maintain a product packaging for every client.
  • Know your target. Don’t dispose your time for retailers who don’t have the plan to carry your product.
  • Take advantage of special programs. Try to have local purchase programs or minority business programs.
  • Be patient. It will surely take time for your products to boost on markets so don’t set back for frustrations and in case there is a big “NO” to your product, make it an experience.

Be reminded that there are other channels where your product will most likely be a demand so be wise enough to move on. You will never get big sales if you invest discouragements.


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