Philippine TV Commercials of Yesteryear (Part 1)

Did you grow up in the 60’s, 70’s and 80’s?  This is the time when life seemed simpler:  You actually went out to play with friends (not the PS3), no internet, no cell phones, a lot less traffic, TV sets were still black and white (most), and the commercials on TV were well,  simple, unlike some of the high-budget productions now-a-days.

I stumbled upon these videos more than a year ago and they really brought back a lot of noontime memories as a child growing up in Kamuning, QC.   I remember seeing most of these during commercial breaks while having monggo for lunch and our TV tuned-in to our favorite noontime show,  Student Canteen with Eddie Ilarde, Bobby Ledesma, Connie Reyes and Helen Vela.

This first video is for Ford Fiera with the original ‘mahangin’, Rod Navarro.  He claims “150 pasahero ang kasya… sa sampung biyahe” .  He was really known as one who exaggerated the truth in the characters he played in the movies and TV.

[vsw id=”sCFCqbl8_bo” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

This next one is the classic Veto commercial.  “Ang lakas ng ulan…. may underarm odor si Fe”… I really cannot help smiling right now just thinking about how widespread that phrase became in the 70’s.  Probably the old equivalent of viral marketing 🙂

[vsw id=”hMebERZKAi4″ source=”youtube” width=”425″ height=”344″ autoplay=”no”]

Who can forget Bert “Tawa” Marcelo in his 680 Home Appliances ad series?  You wouldn’t believe the prices of the appliances in this video.

[vsw id=”CSrpRP4BqF0″ source=”youtube” width=”425″ height=”344″ autoplay=”no”]

And of course, San Miguel Beer’s “Mag beer muna tayo” campaign.  This is again Bert “Tawa” Marcelo, with his famous line… “pupulbusin ko ang dibdib!”

[vsw id=”UBDpmlR5VqM” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

After viewing these videos, sometimes you’d wish that you can just board a time machine and go back in time, doesn’t it?  But they also beg for us to ask the following question: Meron ba tayong respository ng mga lumang video o pelikula para ma-preserve ang mga classic na mga video na ito? Yung mga lumang pelikula ng Sampaguita Films, mga lumang pelikula nila Pugo, Dolphy, Nida Blanca, Nestor de Villa, atbp… nasaan na?  Sino ang nagtatago, at naka-preserve ba ito o nabubulok na sa baol ng isang patay nang producer?

Let’s ponder on this… more to come…

16 Comments

  1. it really feels nice to revisit these and we can see the difference between then and now. it helps people like me to show the foreigners in my circle part of our society during those times. btw, ive been searching in vain for this jollibee commercial about this teen who is courting a girl and asked her dad is he can take his daughter on a date. the dad famously asks, “sa jollibee? sigurado kang sa jollibee?”. any idea where i can find it? ive scoured youtube but my efforts have been futile..or maybe i dont know the title.

  2. it really feels nice to revisit these and we can see the difference between then and now. it helps people like me to show the foreigners in my circle part of our society during those times. btw, ive been searching in vain for this jollibee commercial about this teen who is courting a girl and asked her dad is he can take his daughter on a date. the dad famously asks, “sa jollibee? sigurado kang sa jollibee?”. any idea where i can find it? ive scoured youtube but my efforts have been futile..or maybe i dont know the title.

  3. eto ang mga downright, in your face, genuine commercials… realistic, kwela, simple, eto yung true pinoy wit and ingeniuity. yung mga commercials today ay hindi mo alam kung ano pinopromote.. yung design and graphics ng pag gawa nung commercial or yung product mismo…

  4. nung mga 1979 hangang 1980 5 years old ako nun e,yung commercial ng Prell shampoo, Gee your hair smells terrific at yung White castle whiskey at yung Marlboro na napaka raming kabayo. 1981-85 More international cigarette,Blend 45,Yc bikini brief, Camay soap, Mr clean, chickletin mo baby, 1986-1990 Ican feel it ni alice Dixon,Wendy’s is the place to be, Ola detergnt, pepsodent lasang bebelgum,I am the future of the world ni lilet sa coke, pepsi with tina turner and geno padilla at madami pang iba!

  5. Well what can i saymore well said ang mga comment nila,its just walking down again in memory lane,npaka simple ng buhay nuon simpleng lifestyle,how i wish
    is there a time machine to relive those yesteryears

  6. elepanteng mabango at ang banco filipino na subok na matibay subok na matatag yan ang madalas na komersyal nuon, mapapangiti ka na lang na sipin na mas enjoy ang mga tao nuon kapag nanunuod ng tv, kumpara sa ngayon na halos ayaw mo nang buksan ang tv mo dahil, bukod sa mga masasamang balita at mahal na rin ang kuryente.Nuon de TUBO pa ang mga tv na kung minsan ay kailangan mo pang pukpukin sa kasarapan ng panunuod para lang lumabas ang sound at ng picture, ngayon iba na po ang panahon, ang asawa mo na ang kailangan pukpukin para lang bumili ng LCD o ng LED.

  7. naalala ko rin ang “PINYALAP” ng marca pinya soy sauce…. at ang LIWAYWAY gawgaw ang gamitin at ang walang kamatayang komersyal ng MERCURY DRUG…” gamot ay laging bago “dyan mo rin makikita laluna sa mga kalendaryong pinamimigay nila ang ilang larawan ng OLD PHILIPPINES… MABUHAY PILIPINAS!!!!

  8. :-)) I agree, I grew up playing patintero, touch-ball, tumbang preso, taguan, and other popular Filipino street games for kids. Life was really simpler and pagers were the precursor of the popular cellphones that we have now. I could remember some of these commercials especially the one from San Miguel where my dad spend 27 years as a loyal employee. Paborito ko pang snack noon habang nakikipag-kwentuhan sa kalaro ay Chippy, Chiz Curls, dirty ice cream o kaya naman scramble na pwedeng samahan ng Iced Gems na biskwit! Minsan, uupo lang kami ng mga kaibigan ko sa gilid ng kalsada sa loob ng subdivision at mag-uusap tungkol sa mga pangarap namin habang may maririnig kang naglalako at sumisigaw ng “puto!” o kaya “binatoooggg!” If we’re not playing games, minsan bahay lang at manonood ng “Lucio at Miguel” nina Panchito at Dolphy at usually – 1-2pm ng hapon yun 🙂 Iba tlaga ang panahon noon, di ramadam ang kahirapan at ang mga tao noon ay mas may malasakit kaysa ngayon. (opinion ko lang po) 🙂

  9. Still remember that commercials…black and white pa lang ang television namin. wow talagang nakakamiss…marami ng nagbago sa ating kapaligiran at ang high technology…old days brings memories on thing videos sana marami pang videos ang i post ninyo..thanks

Leave a Reply

Your email address will not be published.