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Because of the recent disputes between China and Philippines over the Scarborough Shoal, the idea of patronizing Philippine-made Brands (Pmb) have intensified, however, there is hardly any concrete actions taken to support the idea. I, for one, as a consumer would like to patronize more products that are made in the Philippines. Unfortunately, I am oblivious to such brand names.
- Courtesy of Colourbox.com
Thus, I have come up with presumably an unbaked solution. Why don’t we have a shelf or shelves in supermarkets, groceries, and convenience stores that is/are dedicated to Pmb, and is/are labeled as such? This way, the consumers can be aware of brands that are made in the Philippines – which can actually be profitable for the supermarkets too. In fact, a research done by Reader’s digest Asia revealed that 94 percent of the Filipinos believe that supporting local brands will help the local economy to grow, and of this number, 68 percent will likely purchase a local one, over its international counterpart (which is good news, right?)
So if this is implemented, each section in the supermarket which currently holds brands that are made in the Philippines will have a shelf labeled as such. For example, in the coffee section, there would be a shelf for Pmb which may be filled with Cafe Puro, San Mig coffee, or Nescafe. Likewise, the chocolate section would hold Pmb such as Goya, Choquick, Flat tops, and curly tops. Furthermore, the toothpaste section might hold Pmb such as Happee, Gumtech, Beam, Kutitap, and Unique. If a certain section in the supermarket currently have no Pmb products, then it’s fine, no need to hassle the supermarkets to find themselves ones.
I am not saying that because of this, I will suddenly throw my habit of buying Combos, hickory-smoked Ppam, and Meiji’s chocolates just like that, but what I’m saying is that this would somehow give the Filipino consumers a bigger chance to make an informed decision in buying their household needs. Sure, I might still choose the more affordable alternatives when it comes down to it, but at least I know my choices well.
So I guess, when it comes to product placement, products that are made in China and the rest of the world will just have to move for the Philippines. What do you think? Is it really beneficial as I think it would be? Or did I forget to think of some serious repercussions it might cause? Come on, tell me about it.
author: Arlet Villanueva